Back in January we picked out a handful of the most significant social media statistics for 2017. If you’re looking for more up-to-date stats with one eye on 2018, have a look at this post:. Social media ad spend surpasses TV It isn’t surprising that Facebook dominated in 2016, taking in 67.9 per cent of social media advertising spend. It was a rosy picture all round, with social media ad spend over the past two years – rising from $16bn in 2014 to $31bn in 2016. Instagram is on track to generate in mobile ad revenue worldwide in 2016.

That’s an impressive year-on-year increase of 144 per cent. Perhaps most significantly, though, it was predicted that in the U.S. Would have surpassed television spend for the first time ever by the end of 2016. Snapchat hits 10 billion daily video views A predicted that mobile video traffic will account for 75 per cent of total mobile data traffic by 2020.

Download this app from Microsoft Store for Windows 10, Windows 10 Mobile. Online in your social networks (Facebook, Whatsapp, Instagram, Twitter.).

Video is arguably the future of social media and, according to the, 73 per cent of marketers plan on increasing their use of video in 2017, and 50 per cent plan on using live video in their marketing. But how many will incorporate Snapchat into their video strategy?

Data released last April revealed that users of the app were watching videos per day. That figure had grown from 8 billion in just two months, and will likely continue growing as we move into 2017. Any brands continuing to omit Snapchat from their marketing strategy should make 2017 the year they get involved. LinkedIn to send Microsoft over $1 trillion line With its acquisition of LinkedIn, analysts that Microsoft will become the first tech company to reach a market value of $1 trillion. But what does it mean for LinkedIn?

All we know so far is that LinkedIn notifications will be flagged up in the Action Center under Windows, while Enterprise LinkedIn Lookup (which lets members of large firms look up co-workers more easily) will be powered by Active Directory and Office 365. Microsoft will also be developing a ‘business news desk’ across its ecosystem and MSN.com. Twitter hits 313m users but growth stalls Twitter didn’t enjoy the best of times, with monthly active user numbers after years of solid growth.

Some have put the decline down to, while has attributed it to the rising popularity of Snapchat, Instagram and messaging apps. But it need not be all doom and gloom. Analyst Oscar Orozco believes Twitter’s salvation lies in live video streaming, saying: “It has had success with live broadcasting and should continue to make deals to stream sports and political events.

By continuing to invest in video, particularly live video, Twitter could potentially begin to more successfully monetize and grow its user base.” There are 33,000 chatbots on Facebook People have been chatting to computers, but 2016 will be remembered as the year it became commonplace. Chatbots have big time and 2017 has been tipped to be the year they move into.

As of last September there were on Facebook Messenger. This growth is reflected in the increasing popularity of messaging apps, which are than social networks and fueling the rise of chatbots in the process.

Almost two thirds of Whatsapp users are online more than once daily According to stats produced by, Whatsapp is the most frequently used social platform – with 58% of its users online more than once a day. Forge for minecraft 1.7.10. The annual subscription fee was ditched when Facebook took over, but 2017 will see big strides in Whatsapp marketing. New released back in August revealed that Whatsapp is exploring ways for users and businesses to ‘communicate with each other’ via the app. This is expected to be restricted to useful information such as airlines sending users updates to their flight status, and retailers pinging customers a receipt following a purchase.