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Advertising Must have: • Landing page • Clearly identify the product vendor, describe the software functionality, and provide cost information if applicable. • Include a list of all bundled software, third party components/dependencies (for example, monetization engines), plugins or widgets. • Visibly link to the product’s EULA and Privacy Policy. • Indicate if the software is ad supported, if applicable.

• Present information in line with industry standards for readability (for example, no green font on a greenish background, and no tiny letters). • Disclosure and consent • All app promoting pages must clearly identify the vendor. Prohibited: • Misleading ads • All forms of threatening messages. • All forms of deceptive behavior (for example, missing codecs, plugins, vulnerable/infected machine, when unnecessary). Mac powerpoint tutorial. • All forms of impersonation of system messages (for example, impersonating the Windows user interface, MSFT/Windows logo, and so on), other brands (such as Chrome, Flash, anti-malware, and so on) or web components (for example, download buttons).

• Displaying multiple “call to actions” with different wording but leading to the same or a similar action. • Advertising a free product for a cost. • Download • Auto or direct download from ads is strictly prohibited. • Disclosure and consent • Starting the app download or installation process without proper disclosure and user consent is strictly prohibited.

Installation Process Recommended: • Signing software • Every executable file should contain a vendor identifier. No specific format is required, but version information is preferred. Alternatively, a plain text description in a custom section is also sufficient. • Availability of a digital signature is preferred.

• If the file is packed, it should have a Taggant. Must have: • Bundling software • All included programs should be legitimate in nature and contain a clear, positive value to the installing user. • Each program must be offered on its own offer/install screen with clear information about its functionality, behavior, cost (if applicable) and purpose. • Each offer screen must have a clearly labeled skip/decline button or opt-in/opt-out checkbox enabling the user to decline the offer. • Each offer screen must have the same wording, “Call to Action” buttons, navigation style and button placement throughout the installation process. • Any software that includes third party components or software therein must provide appropriate disclosure to end users.

• User consent, control and transparency • All disclosure and consent clauses must be unavoidable to end users, must meet industry standards for readability and must be presented in a language that an ordinary end user comprehends. • User consent must be obtained before download/installation of any software. • The installer must only install the software which user provided their consent to install. • The user must be able to stop the installation at any point. • Any data acquisition must be made with the end user’s consent. • Each setup screen must include exit functionality.

• App installation must not be affected by any user decisions on the offers. • The app must disclose to the user the name of the product, the identify of the developer or or the brand name of the providing entity, and how to contact this entity. • The software’s EULA must disclose to the user if and how the app may affect any other programs on the user's PC and settings. • It must be clear in which stage the installation currently is and show progress during longer stages (i.e. While copying/downloading files). • Misleading behavior • All of the app’s functionalities must correlate with the description mentioned in the installation screens. • Update • A software updater can only update the main application (it must not install any additional software without the user's consent).

Prohibited: • Bundling software • Software without offer screens. • Any form of promoting exaggerated or false claims about the user's system (health, registry, files, etc.). • User consent, control, and transparency • Sell or otherwise share a user's personal identifying information to 3rd parties without the user's explicit consent. • Any software must have its own privacy policy to describe its data collection, usage, and sharing practices. • Software must not bypass/hack the system or other apps;' security and consent features (browser hijack, disable notification, etc.).